Expert Coaching to get your communications On Point.
In an age of information overwhelm, telling your story clearly and confidently can make all the difference; whether you’re stepping on stage, in front of a camera, or into a meeting room.
That’s why we’ve created On Point Communications Coaching: a service designed to help you sharpen your message, build confidence and connect authentically with your audiences.
Leading communications consultant, Sinead Doyle, founder of SD Create and award-winning broadcaster and presenter, Lynette Fay are proud to present a new coaching service, offering practical and personalised coaching services to address a range of communications challenges.
We pride ourselves on being trusted advisors and critical friends to our clients, guiding and supporting them to achieve their communications goals and to present their ideas with impact, authenticity, and ease.
Together, we bring decades of experience in media and communications - and now, we’re here to help you get On Point.
Who’s this for?
For busy comms teams drowning in a sea of opportunity, strategic resource planning sessions, and structured communications audits provide actionable and achievable recommendations on which content and channels to prioritise; where there may be skills development or CPD opportunities; or areas for improvement for teams and individuals.
For senior executives or ambitious young leaders, presentation prep workshops, keynote clinics and interview technique sessions build confidence in how to engage audiences, overcome nerves and think on your feet for a range of public speaking opportunities - on stage, on air, or on screen.
Why On Point?
Being ‘On Point’ isn’t about perfection, it’s about connection.
It’s about finding your voice, owning your message, and delivering it - with clarity and confidence - at the right time, to the people you’re trying to reach.
Whatever your communications challenge, we provide a safe space to tackle problems head-on.
Are you struggling to prioritise communications, resource and focus in a sea of endless asks?
Losing sleep over your next presentation, keynote, panel appearance, or a difficult conversation you know you have to have?
Need help identifying skills gaps or CPD opportunities for personal growth, or the development of your team?
Or do you need a trusted but critical friend to help you see the wood from the trees?
Our bespoke coaching services will equip you with the skills and confidence to to get your message across - and to keep it On Point.
What we offer
Our coaching is designed to be practical, supportive, and 100% tailored to you.
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Personalised sessions focused on working towards your communications goals, whether you’re working on a big presentation, preparing for a media interview, speaking on stage, on screen, or anything inbetween.
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Interactive sessions to build skills together with your team, assessing your strengths and areas for improvement with actionable tips and techniques that will build competence and confidence.
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Feel there are skills gaps in your team? Before you recruit or restructure, an independent review of your communications function can offer a valuable set of fresh eyes on what resource you need to future proof your team.
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Review and action-led recommendations on how to get your communications On Point. In an age of information overwhelm, we’ll help you prioritise the most important channels to effectively and efficiently engage with your core audiences.
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Learn how to hold your own on stage, screen or on air, articulating your key messages and ideas, harnessing passion and keeping nerves under control.
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Get presentation ready, with a full review of your from content and delivery, as we put ourselves in the shoes of your audience and provide actionable feedback that will help you leave a lasting impression.
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Landed a big speaking gig? From script review to tips and tricks on how to engage your audience and manage nerves, we’ll help you shine on stage.
Meet your coach
Sinead Doyle
With a background in journalism, PR and communications, Sinead has spent the last 20 years helping brands, businesses and individuals cut through the noise with clear, compelling messages that turn content into conversations and communities.
A trusted advisor, storyteller and strategist, Sinead specialises in helping people and brands discover their authentic voice, creating stories that stick. Clients love her approachable yet no-nonsense approach, coupled with practical insights that make her a valued critical friend.
Her coaching style builds confidence and resilience, focused on helping you achieve your communications goals, with actionable and achievable feedback.
A CIPR Chartered PR Practitioner and a Fellow of the CIPR, Sinead brings a wealth of experience, having represented some of Ireland’s biggest brands across a range of agency, in-house and consultancy roles.
Meet your coach
Lynette Fay
With over two decades in broadcasting and presenting, Lynette Fay is a voice that audiences know and trust. A gifted story teller and communicator, she’s hosted countless radio shows, anchored live TV, and produced impactful documentaries and podcasts, with warmth, empathy, and authenticity.
Lynette is equally at home hosting live events ranging from one to one interviews, to corporate events, awards ceremonies and major sporting events with audiences of up to 80,000 people.
As a coach, Lynette knows how to calm nerves, build confidence, and help people shine on stage and on screen. She has guided everyone from first-time contributors to seasoned speakers, sharing techniques, tips and tricks on how to deliver under pressure. Hers is an authentic voice, and she can help you to find and use yours.
Taking time to understand the context of your work and values, Lynette will keep you grounded and focused on your goals.
Let us spill the tea on how we’ll help you…
Tell Your Story powerfully, with clear, memorable, and authentic messaging that engages and energises your audience.
Future proof your team with a strategic review of your communications function and advice on how and what to prioritise in a sea of endless asks.
Build Confidence and learn how step up, speak with conviction and articulate your ideas.
Battle Stage Fright with practical tools to manage nerves and stay calm.
Overcome the Ick-Factor and get comfortable in front of an audience, or on camera.
Leave a Lasting Impression by connecting with what matters to your audience.
